| 000 | 01404camuu2200349 a 4500 | |
| 001 | 000045755680 | |
| 005 | 20130626215703 | |
| 008 | 130625s2013 nyu b 001 0 eng | |
| 010 | ▼a 2012042108 | |
| 020 | ▼a 9780814745472 (cl : alk. paper) | |
| 020 | ▼a 9780814785904 (pb : alk. paper) | |
| 020 | ▼a 9780814764947 (e-book) | |
| 020 | ▼a 9780814724590 (e-book) | |
| 035 | ▼a (KERIS)REF000016974231 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415 ▼b .S373 2013 |
| 082 | 0 0 | ▼a 658.8 ▼2 23 |
| 084 | ▼a 658.8 ▼2 DDCK | |
| 090 | ▼a 658.8 ▼b S482y | |
| 100 | 1 | ▼a Serazio, Michael. |
| 245 | 1 0 | ▼a Your ad here : ▼b the cool sell of guerrilla marketing / ▼c Michael Serazio. |
| 260 | ▼a New York : ▼b New York University Press, ▼c 2013. | |
| 300 | ▼a x, 227 p. ; ▼c 23 cm. | |
| 490 | 1 | ▼a Postmillenial pop |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 0 | ▼t Buying into the cool sell -- ▼t The ambient governance of advertainment -- ▼t Street spectacle and subculture jamming -- ▼t Buzz agency and the regime of dialogue -- ▼t Crowd-sourced marketing and the freedom to labor -- ▼t Managing agency in the regime of engagement. |
| 650 | 0 | ▼a Marketing. |
| 650 | 0 | ▼a Marketing ▼x Technological innovations. |
| 740 | 0 2 | ▼a Ambient governance of advertainment. |
| 830 | 0 | ▼a Postmillenial pop. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.8 S482y | 등록번호 111697261 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |