HOME > 상세정보

상세정보

Organization strategy : a marketing approach

Organization strategy : a marketing approach

자료유형
단행본
개인저자
Corey, E. Raymond. Star, Steven H., joint author.
단체저자명
Harvard University. Graduate School of Business Administration. Division of Research.
서명 / 저자사항
Organization strategy : a marketing approach / [by] E. Raymond Corey [and] Steven H. Star.
발행사항
Boston :   Division of Research, Graduate School of Business Administration, Harvard University,   1971.  
형태사항
xi, 434 p. : illus. ; 29 cm.
ISBN
0875840884
일반주기
"Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."  
서지주기
Includes bibliographical references.
일반주제명
Industrial organization --United States --Case studies. Marketing --Management --Case studies.
000 01203camuuu200277 4500
001 000000075655
005 .0
008 710121s1971 maua bs 00110 eng
010 ▼a 79132151 //r84
020 ▼a 0875840884
043 ▼a n-us---
049 ▼l 412609955 ▼l 412609956
050 0 ▼a HD70.U5 ▼b C66
082 ▼a 658.3/02/0973
090 ▼a 658.402 ▼b C797o
100 1 0 ▼a Corey, E. Raymond.
245 1 0 ▼a Organization strategy : ▼b a marketing approach / ▼c [by] E. Raymond Corey [and] Steven H. Star.
260 0 ▼a Boston : ▼b Division of Research, Graduate School of Business Administration, Harvard University, ▼c 1971.
300 ▼a xi, 434 p. : ▼b illus. ; ▼c 29 cm.
350 ▼a $16.00
500 ▼a "Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."
504 ▼a Includes bibliographical references.
650 0 ▼a Industrial organization ▼z United States ▼x Case studies.
650 0 ▼a Marketing ▼x Management ▼x Case studies.
700 1 0 ▼a Star, Steven H., ▼e joint author.
710 2 0 ▼a Harvard University. ▼b Graduate School of Business Administration. ▼b Division of Research.

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.402 C797o 등록번호 412609955 도서상태 대출가능 반납예정일 예약 서비스 B M
No. 2 소장처 중앙도서관/교육보존A/6 청구기호 658.402 C797o 등록번호 412609956 도서상태 대출가능 반납예정일 예약 서비스 B M

관련분야 신착자료

최원설 (2026)
김창수 (2025)