| 000 | 00842namuu2200277 a 4500 | |
| 001 | 000000720679 | |
| 005 | 20011009144655 | |
| 008 | 001107s2001 nyua 000 0 eng | |
| 010 | ▼a 00065374 | |
| 020 | ▼a 0071364145 | |
| 040 | ▼a DLC ▼c DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 049 | 1 | ▼l 111197583 |
| 050 | 0 0 | ▼a HF5415 ▼b .R5553 2001 |
| 082 | 0 0 | ▼a 658.8 ▼2 21 |
| 090 | ▼a 658.8 ▼b R656e | |
| 100 | 1 | ▼a Robinette, Scott. |
| 245 | 1 0 | ▼a Emotion marketing : ▼b the Hallmark way of winning customers for life / ▼c Scott Robinette and Claire Brand ; with Vicki Lenz. |
| 260 | ▼a New York : ▼b McGraw-Hill, ▼c 2001. | |
| 300 | ▼a xvii, 247 p. : ▼b ill. ; ▼c 24 cm. | |
| 650 | 0 | ▼a Marketing. |
| 650 | 0 | ▼a Customer relations. |
| 650 | 0 | ▼a Consumer satisfaction. |
| 700 | 1 | ▼a Brand, Claire. |
| 700 | 1 | ▼a Lenz, Vicki. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.8 R656e | 등록번호 111197583 (4회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:• How emotion works to cement customer loyalty• The 3 Emotional E’s—Equity, Experience, and EnergyScott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
정보제공 :
저자소개
스콧 로비넷(지은이)
기업체들이 감성 지향의 커뮤니케이션을 통해 고객과의 유대 관계를 구축하고 수익을 창출할 수 있도록 지원하고 있는 홀마크 그룹의 로열티 마케팅 그룹 사장으로 재직중이다.
클레어 브랜드(지은이)
홀마크의 기념품 사업부서인 킵세익 총괄이사로 재직중이며, 홀마크에서 오랫동안 로열티 프로그램의 개발을 담당해왔다.
비키 렌즈(지은이)
'Emphasis On Customers!'의 사장이며, 작가, 컨설턴트, 연설가로도 활동하고 있다. 저서에 <The Saturn Difference>가 있다.
목차
CONTENTS Foreword = ⅸ Preface = xiii Part One Why Emotion Marketing Works 1 The Business Case for Emotion Marketing = 3 2 The Value StarS M - A Model for Emotion Marketing = 19 Part Two What Emotion Marketing Is All About 3 Emotional E : Equity = 37 4 Emotional E : Experience = 59 5 Emotional E : Energy = 79 6 Product and Money - The Rational Side of the Value StarS M = 91 Part Three How to Put Emotion Marketing to Work 7 Building Customer Relationships That Last = 115 8 Emotion in Marketing Communications = 129 9 Emotion Marketing on the Internet = 149 10 The Other E - Employees = 165 11 Emotion Marketing - An Action Plan = 197 Appendix Assessment Tools = 217 Notes = 233 Index = 239