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Big business blunders : mistakes in multinational marketing

Big business blunders : mistakes in multinational marketing

자료유형
단행본
개인저자
Ricks, David A.
서명 / 저자사항
Big business blunders mistakes in multinational marketing / [by] David A. Ricks.
발행사항
Homewood :   Dow Jones-Irwin,   [1983].  
형태사항
158 p. ; 23 cm.
총서사항
Irwin series in marketing
서지주기
Includes bibliography
일반주제명
Export marketing International business enterprises
000 00753namuu2200229 a 4500
001 000000864345
005 20040209163147
008 040106s1983 ilu 000 0 eng d
040 ▼a 211009 ▼c 211009 ▼d 211009
049 1 ▼l 111272377
082 0 4 ▼a 658.8 ▼2 21
090 ▼a 658.8 ▼b R539b
100 1 ▼a Ricks, David A.
245 1 0 ▼a Big business blunders ▼b mistakes in multinational marketing / ▼c [by] David A. Ricks.
260 ▼a Homewood : ▼b Dow Jones-Irwin, ▼c [1983].
300 ▼a 158 p. ; ▼c 23 cm.
440 0 ▼a Irwin series in marketing
504 ▼a Includes bibliography
650 0 ▼a Export marketing
650 0 ▼a International business enterprises
740 0 2 ▼a Mistakes in multinational marketing

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/교육보존A/6 청구기호 658.8 R539b 등록번호 111272377 도서상태 대출가능 반납예정일 예약 서비스 B M

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