| 000 | 02140camuu2200253 a 4500 | |
| 001 | 000000746078 | |
| 005 | 20011224142812 | |
| 008 | 000207s2000 nyua b 000 0 eng | |
| 010 | ▼a 00265274 | |
| 020 | ▼a 0471333115 | |
| 040 | ▼a DLC ▼c DLC ▼d UKM ▼d EXW ▼d XBM ▼d GZQ ▼d 211009 | |
| 049 | 1 | ▼l 111200034 |
| 050 | 0 0 | ▼a HD38 ▼b .H3488 2000 |
| 082 | 0 0 | ▼a 658.4 ▼2 21 |
| 090 | ▼a 658.4 ▼b H332m6 | |
| 100 | 1 | ▼a Hartley, Robert F. , ▼d 1927-. |
| 245 | 1 0 | ▼a Management mistakes and successes / ▼c Robert F. Hartley. |
| 250 | ▼a 6th ed. | |
| 260 | ▼a New York : ▼b J. Wiley , ▼c c2000. | |
| 300 | ▼a viii, 342 p. : ▼b ill. ; ▼c 23 cm. | |
| 504 | ▼a Includes bibliographical references. | |
| 505 | 0 0 | ▼g Part 1: ▼t Great comebacks : Continental Airlines: from the ashes -- ▼t Harley Davidson: at last -- ▼t IBM: a recovered giant -- ▼g Part 2: ▼t Planning blunders and successes: Coca-Cola's classic planning miscalculation -- ▼t Euro Disney: bungling a successful format -- ▼t Scott Paper, Sunbeam, and Al Dunlap -- ▼t Contrast-Southwest Airlines: finding a strategic window of opportunity -- ▼g Part 3: ▼t Execution flaws and accomplishments: The travails of Nike -- ▼t Boeing can't handle success -- ▼t Toys R Us: a category killer loses its punch -- ▼t Saturn's problem in Japan -- ▼t Contrast-the unstoppable Wal-Mart -- ▼g Part 4: ▼t Control weaknesses and strengths: United Way: where were the controls? -- ▼t Met Life: deceptive sales tactics-condoned or ill-controlled? -- ▼t Maytag: leaving a foreign subsidiary free as a bird -- ▼t McDonald's: the paragon of controls, but is this eroding? -- ▼g Part 5: ▼t Entrepreneurial adventures: Boston Beer: leading the microbrewers -- ▼t Boston Chicken and Planet Holywood: the masters of hype falter -- ▼t OfficeMax: grasping the ring -- ▼g Part 6: ▼t Ethical controversies and challenges: ADM: price fixing, political cronyism, and a whistleblower -- ▼t Tobacco: a beleagured but defiant industry -- ▼t The classic contrast-Johnson Johnson's magnificent crisis management with Tylenol, but then... -- ▼t Conclusions: what can be learned? |
| 650 | 0 | ▼a Management ▼v Case studies. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4 H332m6 | 등록번호 111200034 (9회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
CONTENTS Chapter 1 Introduction = 1 PART Ⅰ GREAT COMEBACKS = 9 Chapter 2 Continental Airlines : From the Ashes = 11 Chapter 3 Harley Davidson : At Last = 24 Chapter 4 IBM : A Recovered Giant = 38 PART Ⅱ PLANNING BLUNDERS AND SUCCESSES = 57 Chapter 5 Coca-Cola's Classic Planning Miscalculation = 59 Chapter 6 Euro Disney : Bungling a Successful Format = 75 Chapter 7 Scott Paper, Sunbeam, and Al Dunlap = 91 Chapter 8 Contrast - Southwest Airlines : Finding a Strategic Window of Opportunity = 105 PART Ⅲ EXECUTION FLAWS AND ACCOMPLISHMENTS = 121 Chapter 9 The Travails of Nike = 123 Chapter 10 Boeing Can't Handle Success = 139 Chapter 11 Toys Я Us : A Category Killer Loses Its Punch = 151 Chapter 12 Saturn's Problems in Japan = 163 Chapter 13 Contrast - the Unstoppable Wal-Mart = 178 PART Ⅳ CONTROL WEAKNESSES AND STRENGTHS = 193 Chapter 14 United Way : Where Were the Controls? = 195 Chapter 15 Met Life : Deceptive Sales Tactics - Condoned or Ill-Controlled? = 208 Chapter 16 Maytag : Leaving a Foreign Subsidiary Free as a Bird = 220 Chapter 17 McDonald's : The Paragon of Controls, But Is This Eroding? = 233 PART Ⅴ ENTREPRENEURIAL ADVENTURES = 247 Chapter 18 Boston Beer : Leading the Microbrewers = 249 Chapter 19 Boston Chicken and Planet Hollywood : The Masters of Hype Falter = 259 Chapter 20 OfficeMax : Grasping the Ring = 270 PART Ⅵ ETHICAL CONTROVERSIES AND CHALLENGES = 283 Chapter 21 ADM : Price Fixing, Political Cronyism, and a Whistleblower = 285 Chapter 22 Tobacco : A Beleaguered but Defiant Industry = 298 Chapter 23 The Classic Contrast - Johnson & Johnson's Magnificent Crisis Management with Tylenol, but Then... = 312 Chapter 24 Conclusions : What Can Be Learned? = 327