| 000 | 01049camuu22002654a 4500 | |
| 001 | 000045127670 | |
| 005 | 20041108114253 | |
| 008 | 041105s2003 caua b 001 0 eng | |
| 010 | ▼a 2002156553 | |
| 020 | ▼a 078796543X (alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD69.C6 ▼b B44 2003 |
| 082 | 0 0 | ▼a 001/.068/8 ▼2 21 |
| 090 | ▼a 001.0688 ▼b B586m | |
| 100 | 1 | ▼a Biech, Elaine. |
| 245 | 1 0 | ▼a Marketing your consulting services / ▼c Elaine Biech ; foreword by Geoff Bellman. |
| 260 | ▼a San Francisco : ▼b Pfeiffer, ▼c c2003. | |
| 300 | ▼a xxx, 282 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Consultants ▼x Marketing. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/인문자료실1(2층)/ | 청구기호 001.0688 B586m | 등록번호 151163041 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line.
Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you:
- Develop a successful marketing plan
- Understand the marketing ins and outs of a small consulting firm
- Find new clients
- Get your clients to refer you to other clients
- Implement inexpensive and effective marketing tools
- Develop creative marketing ideas
- Retain the clients you have today
Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.
정보제공 :
목차
Dedication
List of Figures and Exhibits
Foreword
Preface
Acknowledgments
1 Marketing: What's It All About? 1
Pt. 1 Assess The Situation
2 Internal Assessment : What's Your Company's Marketing Success? 21
3 External Assessment: How Do Your Competitors and Clients Stack Up? 37
4 Marketing Image: What Message Do You Send? 53
Pt. 2 Build a Potential Client Base
5 Tools of the Trade: What Works; What Doesn't? 73
6 Your Marketing Plan: Can You Market on a Shoestring Budget? 105
7 Prospecting in All the Right Places: How Do You Find Clients? 137
Pt. 3 Contact Potential Clients
8 Selling Services: How Do You Sell You? 163
9 A Client in Hand Is Worth Ten in Your Plan: Will Your Clients Market for You? 183
10 Marketing Technology: What Will Work for You? 213
Pt. 4 Marketing Support
11 Marketing: Can It Be Fun? 223
12 Lists, Plans, and Last-Minute Advice: Where's Your Opportunity? 247
Reading List 269
Index 271
About the Author 281
정보제공 :