| 000 | 00858camuu2200265 a 4500 | |
| 001 | 000045418037 | |
| 005 | 20080128112955 | |
| 008 | 021209s2003 nyua b 001 0 eng | |
| 010 | ▼a 2002514527 | |
| 020 | ▼a 007138703X | |
| 020 | ▼a 9780071387033 | |
| 035 | ▼a (KERIS)REF000006987592 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD69.C6 ▼b W46 2003 |
| 082 | 0 4 | ▼a 001/.068/8 ▼2 22 |
| 090 | ▼a 001.0688 ▼b W429m3 | |
| 100 | 1 | ▼a Weiss, Alan , ▼d 1946-. |
| 245 | 1 0 | ▼a Million dollar consulting : ▼b the professional's guide to growing a practice / ▼c Alan Weiss. |
| 250 | ▼a 3rd ed. | |
| 260 | ▼a New York : ▼b McGraw-Hill , ▼c c2003. | |
| 300 | ▼a x, 358 p. : ▼b ill. ; ▼c 23 cm. | |
| 504 | ▼a Includes bibliographical references (p. 341-350) and index. | |
| 650 | 0 | ▼a Consultants ▼x Marketing. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 001.0688 W429m3 | 등록번호 111456443 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The acclaimed Million Dollar Consulting gives consultants the tools and advice they need to grow a firm that rakes in at least $1 million per year. Alan Weiss, "the consultant's consultant," shows step-by-step how to raise capital, reel in new clients, set fees, accelerate growth, and more. This updated and expanded edition will appeal to both Weiss's many current fans and a whole new generation of readers looking for the best advice available for anyone who wants to build a million-dollar consulting/speaking career.
"If you're interested in becoming a rich consultant, this book is a must read."Robert F. Mager, Founder and President, Mager Associates, member, Training & Development Hall of Fame
Completely updated for today's consultants, this classic how-to handbook gives you the strategies and guidance needed to grow a firm that can bring in $1 million-a-year. Step by step, Million Dollar Consulting explains the ins and outs of:
- Raising capital
- Reeling in new clients
- Setting fees
- Accelerating growth
- Relationship selling
- Value pricing
- Self-promotion
- And much more!
Consultants will find critical new material on how to overcome objections and vital information on internet- and e-based marketing and sales. There's also a new chapter on how to work in smaller markets with family owned businesses, non-profits and other "non-traditional" clients. Packed with the most up-to date information available, Million Dollar Consulting will boost performance and profits for you and the companies you consult.
"Blast out of the per diem trap and into value billing."Jim Kennedy, Founder, Publisher, and Editor, Consultants News
"The advice on developing price structure alone is worth a hundred times the price of the book."William C. Byham, Ph.D., author of Zapp!
"'Must reading' for those who are beginning a practice or seeking to upgrade an existing practice."Victor H. Vroom, John G. Searle Professor, School of Management, Yale University
정보제공 :
저자소개
앨런 웨이스(지은이)
컨설턴트이자 연설가, 베스트셀러 작가다. 그의 회사 Summit Consulting Group, Inc는 전 세계 굴지의 독립 컨설팅 브랜드 중 하나로 Merck, Hewlett-Packard, GE, Mercedes-Benz를 비롯한 500 여 개의 세계 유수의 기업들을 고객으로 유치하고 있다. 그는 일년에 수 차례에 걸쳐 주요 컨퍼런스에서 기조연설을 하고 있으며 몇몇 대학에서 방문 교수를 역임한 바 있다. 그는 뉴욕의 런닝 아넥스에서 21세기 역사상 가장 비싼 워크숍을 판매한 기록을 보유하고 있다. 저널리스트가 아니면서 미국 언론인 협회에서 수여하는 공로상을 받은 유일한 사람이다. 60여 권의 책을 출간했으며 그의 책은 12개국에 번역 출간되었다.
목차
| Preface | ||
| Acknowledgments | ||
| Pt. 1 | Strategy: Establishing Your View of the Profession | 1 |
| 1 | The State of the Art: Most Art Is in the Eye of the Beholder | 3 |
| 2 | The Right State of Mind: Rudderless Ships Are Only Good at Drifting | 25 |
| 3 | Prerequisites for Growth: Expanding the Envelope | 45 |
| 4 | Breaking Paradigms: The Worst Piece of Advice I've Ever Received | 63 |
| 5 | Accelerating in the Turns: Don't Skid But Don't Stop | 81 |
| Pt. 2 | Tactics: Implementing Your Vision of Your Firm | 101 |
| 6 | Creating Opportunities: If You Don't Blow Your Own Horn, There Is No Music | 103 |
| 7 | Acquiring People: Practicing What You Preach Could Save Your Life | 129 |
| 8 | Working Outside the Corporate World: How to Make Money Where Most People Can't | 151 |
| 9 | Establishing Fees: If You're Charging a Per Diem, You're Still Just Practicing | 163 |
| 10 | How to Write a Proposal That Closes Business: Don't Trip As You're About to Cross the Finish Line | 183 |
| 11 | Investing in Success: Absence Doesn't Make the Heart Grow Fonder - It Weakens the Memory | 195 |
| 12 | Turning Change into Opportunity: Bad Times Can Be Good Times If You Play Your Cards Right | 217 |
| 13 | The Technological Consultant: How to Use Technology and Live to Tell About It | 235 |
| Pt. 3 | Success: Achieving Self-Realization | 253 |
| 14 | Managing Capital: Borrow $1,000 and They Own You, but Borrow $1 Million and ... | 255 |
| 15 | Accelerating Growth: Growth Does Not Always Equal Expansion | 275 |
| 16 | The Ultimate Relationships: When Clients Call You | 297 |
| 17 | Accelerating Renewal and Repeat Business: Thinking of the Fourth Sale First | 317 |
| 18 | Beyond Success: Money Is Only a Means to an End | 325 |
| Annotated Resources | 341 | |
| Associations | 341 | |
| Books | 343 | |
| Periodicals and Reference Works | 347 | |
| Publishing and Speaking Resources | 350 |
정보제공 :