| 000 | 00000cam u22002058a 4500 | |
| 001 | 000045330627 | |
| 005 | 20250523172359 | |
| 008 | 060918s2006 maua 000 0 eng | |
| 010 | ▼a 2006030362 | |
| 020 | ▼a 1422104273 | |
| 020 | ▼a 9781422104279 | |
| 035 | ▼a (KERIS)REF000012814881 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD45 ▼b .C468 2006 |
| 082 | 0 0 | ▼a 658.4/063 ▼2 22 |
| 090 | ▼a 658.4063 ▼b C524o | |
| 100 | 1 | ▼a Chesbrough, Henry William, ▼d 1956- ▼0 AUTH(211009)61640. |
| 245 | 1 0 | ▼a Open business models : ▼b how to thrive in the new innovation landscape / ▼c Henry Chesbrough. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business School Press, ▼c 2006. | |
| 300 | ▼a xvi, 256 p. : ▼b ill. ; ▼c 24 cm. | |
| 505 | 0 | ▼a Why business models need to open up -- The path to open innovation -- The new environment for business models -- The impact of stronger IP upon the business model -- Dynamic business models : a framework for advancing your business model -- Innovation intermediaries -- IP-enabled business models -- Getting from here to there : how Air products, P&G, and IBM have done it. |
| 650 | 0 | ▼a Technological innovations ▼x Management. |
| 650 | 0 | ▼a Research, Industrial ▼x Management. |
| 945 | ▼a KINS |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Education Reserves1/ | Call Number 658.4063 C524o | Accession No. 111401896 (12회 대출) | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Book Introduction
글로벌 경쟁 시대에 필요한 혁신 전략을 짜려는 기업의 리더들에게 분명한 로드맵을 제시해주는 책이다. 많은 기업들이 오픈 이노베이션을 어떻게 하면 기업의 성과와 연결시킬 수 있을까 고민하는 상황에서, 이 책은 오픈 비즈니스 모델을 어떻게 창출할 수 있는지, 그 과정에서 직면하게 되는 장애요인들은 무엇인지, 이를 어떻게 극복할 수 있는지에 대해 설명한다.
'오픈 이노베이션'의 개념을 정립한 저자는 이 책에서 개방형 혁신이 개념과 구호에 그치지 않고 수익을 창출하기 위해서는 필연적으로 비즈니스 모델로까지 확장되어야 함을 보여준다. 수익을 창출하는 기업 혁신 전략의 핵심이 승자가 모든 것을 독식하는 경쟁이 아니라 개방적 협력을 가능하게 하는 오픈 비즈니스 모델 구축에 있다고 주장한다.
저자가 제시하는 '오픈 이노베이션'이라는 개념은 지식을 창출하는 주체와 이를 획득해 가치를 획득하는 활동이 한 기업 내에서 이루어지던 시대는 이미 끝났음을 알리는 선언문과 같다. 유용하고 가치 있는 지식과 기술은 세계 도처에 널려 있으며, 이를 발견하고 활용하는 기술을 확보해야만 더 높은 성과를 얻을 수 있다는 것이다.
저자는 여기서 한발 더 나아간다. 기업이 보유하고 있는 지식과 기술 가운데 내부에서 활용되지 않은 것은 아낌없이 다른 기업이 활용할 수 있도록 만들어주어야 한다는 것이다. 이런 방식으로 새로운 가치를 창출하고 있는 기업들이 가진 비법이 이 책에 소개되어 있다. 저자가 광범위하게 연구한 결과들이 알기 쉽게 자세히 설명되어 있다.
In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.
In Open Business Models, Chesbrough takes readers to the next step?explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company’s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models?including Procter & Gamble, IBM, and Air Products.
In addition, Chesbrough introduces a new set of players?"innovation intermediaries"?who facilitate companies’ access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.
This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies?wherever in the world they are found.
In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, ?open” model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.In Open Business Models, Chesbrough takes readers to the next step?explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company’s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models?including Procter & Gamble, IBM, and Air Products.In addition, Chesbrough introduces a new set of players??innovation intermediaries”?who facilitate companies’ access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies?wherever in the world they are found.
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