| 000 | 01030camuu2200289 a 4500 | |
| 001 | 000045517356 | |
| 005 | 20090420091914 | |
| 008 | 071206s2008 maua b 001 0 eng | |
| 010 | ▼a 2007049590 | |
| 020 | ▼a 9781591398462 | |
| 020 | ▼a 1591398460 | |
| 035 | ▼a (KERIS)REF000014807538 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d BAKER ▼d BTCTA ▼d YDXCP ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD45 ▼b .I542 2008 |
| 082 | 0 0 | ▼a 658.4/063 ▼2 22 |
| 090 | ▼a 658.4063 ▼b I582 | |
| 245 | 0 4 | ▼a The innovator's guide to growth : ▼b putting disruptive innovation to work / ▼c Scott D. Anthony ... [et al.]. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business Press , ▼c c2008. | |
| 300 | ▼a xx, 299 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. 281-288) and index. | |
| 650 | 0 | ▼a Technological innovations ▼x Management. |
| 650 | 0 | ▼a Disruptive technologies ▼x Management. |
| 650 | 0 | ▼a New products. |
| 650 | 0 | ▼a Business planning. |
| 700 | 1 | ▼a Anthony, Scott D. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info(2층서고)/ | 청구기호 658.4063 I582 | 등록번호 121183162 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:Follow a market-proven process -- so your company can reliably create blockbuster businessesCreate structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeedCreate a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of actionIncisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
정보제공 :
저자소개
스콧 D. 앤쏘니(지은이)
<Seeing What's Next (Hardcover)>
Mark W. Johnson(지은이)