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Business model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.

Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries.

He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.

Business model innovators have reshaped entire sectors—including retail, aviation, and media—and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.

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Foreword by AG Lafley, Chairman of the Board, Procter & Gamble b Section I: A New Model For Growth And Renewal/b  1. The White Space and Business Model Innovation 2. The Four-Box Business Model Framework b Section II: When New Business Models Are Needed/b  3. The White Space Within: Transforming Existing Markets 4. The White Space Beyond: Creating New Markets 5. The White Space Between: Dealing with Industry Discontinuity b Section III: Business Model Innovation As A Repeatable Process/b  6. Designing a New Business Model 7. Implementation 8. Overcoming Incumbent Challenges Epilogue Acknowledgments

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