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How innovation really works : using the trillion-dollar R&D fix to drive growth

How innovation really works : using the trillion-dollar R&D fix to drive growth

자료유형
단행본
개인저자
Knott, Anne Marie.
서명 / 저자사항
How innovation really works : using the trillion-dollar R&D fix to drive growth / Anne Marie Knott.
발행사항
New York :   McGraw-Hill,   c2017.  
형태사항
xiv, 253 p. : ill. ; 24 cm.
ISBN
9781259860935 (pbk.) 1259860930 9781259860942 (hbk.) 1259860949
일반주기
"Using the trillion-dollar R&D fix to drive growth" -- Cover jacket.  
내용주기
The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours.
서지주기
Includes bibliographical references and index.
일반주제명
Technological innovations --Management. Research, Industrial.
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010 ▼a 2016054898
020 ▼a 9781259860935 (pbk.)
020 ▼a 1259860930
020 ▼a 9781259860942 (hbk.)
020 ▼a 1259860949
035 ▼a (KERIS)REF000018301071
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009
050 0 0 ▼a HD45 ▼b .K5958 2017
082 0 0 ▼a 658.4063 ▼2 23
084 ▼a 658.4063 ▼2 DDCK
090 ▼a 658.4063 ▼b K72h
100 1 ▼a Knott, Anne Marie.
245 1 0 ▼a How innovation really works : ▼b using the trillion-dollar R&D fix to drive growth / ▼c Anne Marie Knott.
260 ▼a New York : ▼b McGraw-Hill, ▼c c2017.
300 ▼a xiv, 253 p. : ▼b ill. ; ▼c 24 cm.
500 ▼a "Using the trillion-dollar R&D fix to drive growth" -- Cover jacket.
504 ▼a Includes bibliographical references and index.
505 0 ▼a The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours.
650 0 ▼a Technological innovations ▼x Management.
650 0 ▼a Research, Industrial.
945 ▼a KLPA

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