| 000 | 01597camuu2200301 a 4500 | |
| 001 | 000045593441 | |
| 005 | 20100514185306 | |
| 008 | 100513s2009 maua b 001 0 eng d | |
| 010 | ▼a 2008041024 | |
| 020 | ▼a 1591396859 (hardcover : alk. paper) | |
| 020 | ▼a 9781591396857 (hardcover : alk. paper) | |
| 035 | ▼a (OCoLC)ocn213312361 | |
| 040 | ▼a DLC ▼c DLC ▼d BTCTA ▼d BAKER ▼d YDXCP ▼d C#P ▼d BWX ▼d CDX ▼d OCLCQ ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD2746 ▼b .M34 2009 |
| 082 | 0 0 | ▼a 658.4/063 ▼2 22 |
| 090 | ▼a 658.4063 ▼b M147d | |
| 100 | 1 | ▼a McGrath, Rita Gunther. |
| 245 | 1 0 | ▼a Discovery-driven growth : ▼b a breakthrough process to reduce risk and seize opportunity / ▼c Rita Gunther McGrath, Ian C. MacMillan. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business Press , ▼c c2009. | |
| 300 | ▼a vi, 249 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. 227-235) and index. | |
| 505 | 0 | ▼a Driving corporate growth with the right disciplines -- Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth. |
| 650 | 0 | ▼a Organizational effectiveness. |
| 650 | 0 | ▼a Corporations ▼x Growth ▼x Management. |
| 650 | 0 | ▼a Strategic planning. |
| 700 | 1 | ▼a MacMillan, Ian C. , ▼d 1940- |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4063 M147d | 등록번호 111580231 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.
정보제공 :
저자소개
리타 맥그레이스(지은이)
컬럼비아 비즈니스 스쿨 교수이자, 세계가 인정하는 최고의 혁신 전문가. <하버드 비즈니스 리뷰>에 가장 많은 논문을 싣는 저자 중 한 명으로, ‘싱커스 50’에서 세계에서 가장 영향력 있는 경영 사상가로 선정되기도 했다. 컬럼비아 대학교에서 행정학 석사 학위를 받고 펜실베이니아 대학교 와튼 스쿨에서 박사 학위를 마쳤다. 최근 들어 세계 10대 경영학자로 널리 이름을 떨치고 있으며, 베스트셀러 《경쟁우위의 종말The End of Competitive Advantage》의 저술가이자 인기 강연자로 널리 활동하고 있다.
Ian C. Macmillan(지은이)