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| 090 | ▼a 658.4063 ▼b L743o | |
| 100 | 1 | ▼a Lindegaard, Stefan. |
| 245 | 1 4 | ▼a The open innovation revolution : ▼b essentials, roadblocks, and leadership skills / ▼c Stefan Lindegaard ; foreword by Guy Kawasaki. |
| 260 | ▼a Hoboken, N.J. : ▼b Wiley, ▼c c2010. | |
| 300 | ▼a xiii, 226 p. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Technological innovations. |
| 650 | 0 | ▼a Entrepreneurship. |
| 650 | 0 | ▼a Leadership. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.4063 L743o | 등록번호 111658745 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Life is not exactly a bed of roses for most innovation leaders and intrapreneurs—those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat. They struggle daily to unleash entrepreneurial thinking while dealing with an army of people fiercely dedicated to maintaining the status quo.
The question for business leaders is simple: How can innovation leaders and intrapreneurs freely operate in a corporation that wants to keep things the way they are? The answer is also simple…Read The Open Innovation Revolution.
This practical guide reveals that, without the right people to drive innovation processes, your odds of success shrink dramatically. And as open innovation becomes the norm, developing the right people skills—networking, communicating with stakeholders, building your personal brand and the ability to sell ideas—is essential for your innovation leaders and intrapreneurs.
Starting with a foreword from world-changing innovator and bestselling author Guy Kawasaki, The Open Innovation Revolution looks closely at:
- Open innovation—the visionary model that more and more companies are adopting
- Innovation leaders and intrapreneurs—and the essential elements that must be put in place for these people to thrive
- The people-related roadblocks that can impede innovation and some ways these can be overcome
- The personal leadership skills you will need to develop as an innovation leader or intrapreneur
Written by innovation thought leader Stefan Lindegaard, The Open Innovation Revolution helps you know if open innovation is right for your organization, and then shows you how to prepare those within your organization to make the leap into the challenging, new world of open innovation.
New feature
Praise for The Open Innovation Revolution"A must-read for companies who are either starting their open innovation journey or who want to sharpen their open innovation approach. Stefan explains in very clear terms the challenges and opportunities that company leaders and their intrapreneurs will face."
—Chris Thoen, Managing Director, Global Connect + Develop Office, Procter & Gamble
"The Open Innovation Revolution is an essential tool for all innovation practitioners. It's packed with usable advice and great stories that Stefan has collected from his work across a variety of industries. Whether you are building a new program or enhancing an existing effort, this book offers practical insights and actionable steps that can maximize your program's success."
—Jeff Bellairs, Senior Director, Connected Innovation, General Mills
"Every innovation leader that wants to incorporate or advance open innovation should read this book. Stefan not only puts open innovation in simple, practical, and executable terms, but also inspires those in charge by providing tools to design strategies geared to success at a corporate and even individual level, something I didn't expect and that makes this a unique publication."
—Moises Norena, Director, Global Innovation, Whirlpool Corporation
"Open innovation may one day be as natural as breathing, but remains a constant struggle for most corporations today. Lindegaard has given us an insightful overview of practical concepts that can be put to use today, and thus begin to grow a capability central to the future of any corporation."
—Russ Conser, Manager – GameChanger, Royal Dutch Shell
"If you want 'open,' look no further. Stefan's open and (sometimes brutally) honest account of open innovation is refreshing. There is no theory or fluff. You only get practical advice for making open innovation a reality in your organization. Let the revolution begin."
—Stephen Shapiro, Author, 24/7 Innovation; Chief Innovation Evangelist, InnoCentive
정보제공 :
목차
Foreword.
Introduction.
PART I The Essentials.
Chapter 1 Why Open Innovation Matters.
Challenges Abound.
Key Chapter Takeaways.
Chapter 2 What Open Innovation Looks Like.
Benefits, Challenges, and Stumbling Blocks.
The Essential Element of Trust.
Key Chapter Takeaways.
Chapter 3 How to Approach Open Innovation.
Elements of an Open Innovation Culture.
Key Chapter Takeaways.
Chapter 4 First Things First.
What Is Your Mandate for Open Innovation?
The Innovation Strategy and Strategic Purposes.
Stakeholder Analysis.
Communication Strategy.
Common Language.
Be Innovative Rather than Strive to Become Innovative.
Key Chapter Takeaways.
Chapter 5 How to Identify and Develop the People Who Drive Open Innovation.
Focus on People.
Two Kinds of People Needed.
Traits to Look for in Innovation Leaders and Intrapreneurs.
Where to Look.
Questions to Ask.
Key Chapter Takeaways.
Chapter 6 The Networked Innovation Culture.
Why a Networking Culture Is Important.
What a Networking Culture Looks Like.
Virtual Tools.
Face-to-Face Networking.
Potential Roadblocks.
Key Chapter Takeaways.
PART II Roadblocks.
Chapter 7 Why Top Executives Do Not Get Innovation, Much Less Open Innovation—and What to Do About It.
The Whys.
How to Operate in This Environment.
Key Chapter Takeaways.
Chapter 8 Defeating the Corporate Antibodies.
Detecting Antibodies.
Some Solutions.
Mastering Stakeholder Management.
Key Chapter Takeaways.
Chapter 9 Radical Innovation as a Roadblock.
Choosing This Path.
Key Chapter Takeaways.
PART III Personal Leadership for Open Innovation.
Chapter 10 Defining Success.
Pathways to Success.
Success Exercise.
Key Chapter Takeaways.
Chapter 11 Know Your Values.
My Values.
Classification of Strengths.
What's Next?
Key Chapter Takeaways.
Chapter 12 Making Change Happen.
Five Steps to a Change Strategy.
Key Chapter Takeaways.
Chapter 13 Managing Time.
Analyze Your Time Budget.
How Did Things Get This Way?
Create Thinking Time.
Putting Time Management into Action.
Key Chapter Takeaways.
Chapter 14 Polishing Your Personal Brand.
Why Does It Matter?
Role Models.
Create Your Personal Brand.
The Future—Your Strategic Goals.
You about You.
Others about You.
Know Your Environment.
Communicate Your Personal Brand.
An Exercise.
Evaluate and Evolve.
Key Chapter Takeaways.
Chapter 15 Strengthening Your Network.
Three Types of Networking.
Maximize Your Networking Efforts.
Personal Network Analysis.
Use of the Network: Influence and Action.
Networking in the Real World.
Key Chapter Takeaways.
Chapter 16 Sell Your Vision and Ideas!
The Value Proposition.
The Elevator Pitch.
Key Chapter Takeaways.
Chapter 17 Corporate Business Plan Competitions.
How It Began.
Hewlett-Packard Jumps In.
Building Your Competition.
Create a Vehicle for Open Innovation.
Implementation.
Postcompetition Decisions.
Key Chapter Takeaways.
Chapter 18 The Review: Everything in One Easy Place.
Appendix A The Ten Types of Innovation.
Appendix B Open Innovation Examples and Resources.
Notes.
About the Author.
Index.
정보제공 :