| 000 | 00928camuu2200277 a 4500 | |
| 001 | 000045593470 | |
| 005 | 20100513155029 | |
| 008 | 100513s2009 maua b 001 0 eng d | |
| 010 | ▼a 2009021389 | |
| 020 | ▼a 9781422177808 (hbk. : alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD53 ▼b .M3644 2009 |
| 082 | 0 0 | ▼a 658.4/063 ▼2 22 |
| 090 | ▼a 658.4063 ▼b M382d | |
| 100 | 1 | ▼a Martin, Roger L. |
| 245 | 1 4 | ▼a The design of business : ▼b why design thinking is the next competitive advantage / ▼c Roger Martin. |
| 260 | ▼a Boston, Mass. : ▼b Harvard Business Press , ▼c c2009. | |
| 300 | ▼a xiii, 190 p. : ▼b ill. ; ▼c 22 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Creative ability in business. |
| 650 | 0 | ▼a Lateral thinking. |
| 650 | 0 | ▼a Creative thinking. |
| 650 | 0 | ▼a Knowledge management. |
| 650 | 0 | ▼a Management. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.4063 M382d | 등록번호 111580271 (8회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.
To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.
Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.
Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
정보제공 :
저자소개
로저 마틴(지은이)
전 세계에서 가장 영향력 있는 경영 사상가들을 선정하는 싱커스50(Thinkers50)에서 세계 1위 경영 사상가로 선정된 전략·경영 분야의 대표적 석학이자 ‘디자인 씽킹’의 창시자이다. P&G, 레고, 포드, 아메리칸 익스프레스, 버라이즌 등 글로벌 기업 CEO들의 전략 자문을 맡아 왔으며, 토론토대학 로트만 경영대학원 학장을 역임한 명예교수다. 하버드대학교에서 경제학 학사, 하버드경영대학원에서 MBA를 취득했으며, 《디자인 씽킹 바이블》 등 경영서와 하버드비즈니스리뷰의 기고문을 꾸준히 집필해 왔다.
목차
1. The Science and Art of Business 2. Reliability versus Validity 3. The Competitive Advantage of Design Thinking 4. The Design of Procter & Gamble 5. Organizational Implications 6. Implications for Leadership 7. Implications for You
정보제공 :