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Blitzscaling : the lightning-fast path to building massively valuable businesses

Blitzscaling : the lightning-fast path to building massively valuable businesses (1회 대출)

자료유형
단행본
개인저자
Hoffman, Reid. Yeh, Chris.
서명 / 저자사항
Blitzscaling : the lightning-fast path to building massively valuable businesses / Reid Hoffman and Chris Yeh.
발행사항
New York :   Currency,   c2018.  
형태사항
x, 325 p. ; 22 cm.
ISBN
9781524761417
서지주기
Includes bibliographical references and index.
일반주제명
New business enterprises. Small business --Growth. Entrepreneurship.
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008 190107s2018 nyu b 001 0 eng d
010 ▼a 2017058413
020 ▼a 9781524761417
035 ▼a (KERIS)REF000018557719
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009
050 0 0 ▼a HD62.5 ▼b .H624 2018
082 0 0 ▼a 658.4/063 ▼2 23
084 ▼a 658.4063 ▼2 DDCK
090 ▼a 658.4063 ▼b H711b
100 1 ▼a Hoffman, Reid.
245 1 0 ▼a Blitzscaling : ▼b the lightning-fast path to building massively valuable businesses / ▼c Reid Hoffman and Chris Yeh.
260 ▼a New York : ▼b Currency, ▼c c2018.
300 ▼a x, 325 p. ; ▼c 22 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a New business enterprises.
650 0 ▼a Small business ▼x Growth.
650 0 ▼a Entrepreneurship.
700 1 ▼a Yeh, Chris.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.4063 H711b 등록번호 111802016 (1회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

책소개

Foreword by Bill Gates

LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible.

When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.

Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.


정보제공 : Aladin

저자소개

크라운 (Crown)(지은이)

<Fantastic Plastic Machine - The Fantastic Plastic Machine>

정보제공 : Aladin

목차

Introduction
Part 1. What is Blitzscaling?
Software is eating (and saving) the world
The types of scaling
The three basics of Blitzscaling
The five stages of Blitzscaling
The three key techniques of Blitzscaling
Part 2. Business model innovation. Designing to maximize growth : the four growth factors
Designing to maximize growth : the two growth limiters
Proven business model patterns
The underlying principles of business model innovation
Analyzing a few billion-dollar business models
Part 3. Strategy innovation. When should I start to Blitzscale?
When should I stop Blitzscaling?
Can I choose not to Blitzscale?
Blitzscaling is iterative
How Blitzscaling strategy changes in each stage
How the role of the founder changes in each stage
Part 4. Management innovation. Eight key transitions
Nine counterintuitive rules of Blitzscaling
The never-ending need for change
Part 5. The broader landscape of Blitzscaling. Blitzscaling beyond high tech
Blitzscaling within a larger organization
Blitzscaling beyond business
Blitzscaling in greater Silicon Valley
Other Blitzscaling regions to watch
China : the land of Blitzscaling
Defending against Blitzscaling
Part 6. Responsible Blitzscaling. Blitzscaling in society
Framework for responsible Blitzscaling
The response spectrum
Balancing responsibility and velocity as the organization grows
Conclusion
Appendix A: Disclosures
Appendix B: The Blitzscalers
Appendix C: C5183C essays.

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