| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045966769 | |
| 005 | 20190108143937 | |
| 008 | 190107s2018 nyu b 001 0 eng d | |
| 010 | ▼a 2017058413 | |
| 020 | ▼a 9781524761417 | |
| 035 | ▼a (KERIS)REF000018557719 | |
| 040 | ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD62.5 ▼b .H624 2018 |
| 082 | 0 0 | ▼a 658.4/063 ▼2 23 |
| 084 | ▼a 658.4063 ▼2 DDCK | |
| 090 | ▼a 658.4063 ▼b H711b | |
| 100 | 1 | ▼a Hoffman, Reid. |
| 245 | 1 0 | ▼a Blitzscaling : ▼b the lightning-fast path to building massively valuable businesses / ▼c Reid Hoffman and Chris Yeh. |
| 260 | ▼a New York : ▼b Currency, ▼c c2018. | |
| 300 | ▼a x, 325 p. ; ▼c 22 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a New business enterprises. |
| 650 | 0 | ▼a Small business ▼x Growth. |
| 650 | 0 | ▼a Entrepreneurship. |
| 700 | 1 | ▼a Yeh, Chris. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.4063 H711b | 등록번호 111802016 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.정보제공 :
목차
Introduction Part 1. What is Blitzscaling? Software is eating (and saving) the world The types of scaling The three basics of Blitzscaling The five stages of Blitzscaling The three key techniques of Blitzscaling Part 2. Business model innovation. Designing to maximize growth : the four growth factors Designing to maximize growth : the two growth limiters Proven business model patterns The underlying principles of business model innovation Analyzing a few billion-dollar business models Part 3. Strategy innovation. When should I start to Blitzscale? When should I stop Blitzscaling? Can I choose not to Blitzscale? Blitzscaling is iterative How Blitzscaling strategy changes in each stage How the role of the founder changes in each stage Part 4. Management innovation. Eight key transitions Nine counterintuitive rules of Blitzscaling The never-ending need for change Part 5. The broader landscape of Blitzscaling. Blitzscaling beyond high tech Blitzscaling within a larger organization Blitzscaling beyond business Blitzscaling in greater Silicon Valley Other Blitzscaling regions to watch China : the land of Blitzscaling Defending against Blitzscaling Part 6. Responsible Blitzscaling. Blitzscaling in society Framework for responsible Blitzscaling The response spectrum Balancing responsibility and velocity as the organization grows Conclusion Appendix A: Disclosures Appendix B: The Blitzscalers Appendix C: C5183C essays.
