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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / 1st ed

The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / 1st ed (26회 대출)

자료유형
단행본
개인저자
Ries, Eric, 1978-
서명 / 저자사항
The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.
판사항
1st ed.
발행사항
New York :   Crown Business,   c2011.  
형태사항
320 p. ; 22 cm.
ISBN
9780307887894 (hbk.) 0307887898 (hbk.)
요약
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
서지주기
Includes bibliographical references and index.
일반주제명
New business enterprises. Consumers' preferences. Organizational effectiveness.
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100 1 ▼a Ries, Eric, ▼d 1978- ▼0 AUTH(211009)176292.
245 1 4 ▼a The lean startup : ▼b how today's entrepreneurs use continuous innovation to create radically successful businesses / ▼c Eric Ries.
250 ▼a 1st ed.
260 ▼a New York : ▼b Crown Business, ▼c c2011.
300 ▼a 320 p. ; ▼c 22 cm.
504 ▼a Includes bibliographical references and index.
520 ▼a "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- ▼c Provided by publisher.
650 0 ▼a New business enterprises.
650 0 ▼a Consumers' preferences.
650 0 ▼a Organizational effectiveness.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.11 R5592L 등록번호 111731207 (15회 대출) 도서상태 대출중 반납예정일 2024-02-13 예약 서비스 M
No. 2 소장처 중앙도서관/서고7층/ 청구기호 658.11 R5592L 등록번호 511030272 (11회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

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