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Anyone can start a business. But only leaders can succeed.

Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises through the rocky stages of growth to launch self-sustaining companies. Very few know how to outflank the failures that await them at every turn, including the most painful?being abandoned by key members of their team or getting pushed out by their board just as their business starts to generate real value.

Derek Lidow is on a mission to improve these odds and change these outcomes. Throughout his long career?as CEO, innovator, and entrepreneur?he has tested virtually every aspect of launching a business. Lidow now argues that success is far less dependent upon a firm’s idea or any grand strategy than it is upon something more personal: leadership. Emerging companies have specific leadership requirements, stage by fast-moving stage. Few founders have been able to leverage the tremendous power of this underrecognized reality?until now.

Startup Leadership demonstrates how founders can adopt the skills that are required at each stage of their journey. Whether you are at the idea stage or managing a more mature enterprise, you can start to recognize the fundamental conflict: how to balance your selfish drives with the more selfless leadership required by the organization at any given time. The book shows you how to achieve this balance by:

• Assessing your unique motivations, traits, and skills
• Creating a personal leadership strategy that leverages your strengths and mitigates your weaknesses
• Mastering how to lead teams, including boards
• Understanding the five prerequisites for driving change
• Taking control of your inevitable crises, thereby strengthening your team and your leadership

With Lidow’s help, you will learn how to become the startup leader your business needs, and you’ll move forward with your plans with greater confidence and success.

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Anyone can start a business. But only leaders can succeed.

Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises through the rocky stages of growth to launch self-sustaining companies. Very few know how to outflank the failures that await them at every turn, including the most painful?being abandoned by key members of their team or getting pushed out by their board just as their business starts to generate real value.

Derek Lidow is on a mission to improve these odds and change these outcomes. Throughout his long career?as CEO, innovator, and entrepreneur?he has tested virtually every aspect of launching a business. Lidow now argues that success is far less dependent upon a firm’s idea or any grand strategy than it is upon something more personal: leadership. Emerging companies have specific leadership requirements, stage by fast-moving stage. Few founders have been able to leverage the tremendous power of this underrecognized reality?until now.

Startup Leadership demonstrates how founders can adopt the skills that are required at each stage of their journey. Whether you are at the idea stage or managing a more mature enterprise, you can start to recognize the fundamental conflict: how to balance your selfish drives with the more selfless leadership required by the organization at any given time. The book shows you how to achieve this balance by:

With Lidow’s help, you will learn how to become the startup leader your business needs, and you’ll move forward with your plans with greater confidence and success.

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Preface ix
 
1 Success Requires More Than Entrepreneurship 1
 
PART ONE PREREQUISITES: MASTERING THE SKILLS OF ENTREPRENEURIAL LEADERSHIP
 
2 Are You Selfish Enough to Be Selfless? 17
 
3 Enterprises Are Needy 33
 
4 Building Relationships 50
 
5 Motivating Others 83
 
6 Leading Change 94
 
7 Creating a Personal Leadership Strategy 113
 
PART TWO APPLICATION OF ENTREPRENEURIAL LEADERSHIP SKILLS
 
8 Strategizing Fragile Growth 129
 
9 Organizing to Succeed 146
 
10 Hiring and Firing 164
 
11 Leading Teams 176
 
12 Leading Through Crises 197
 
13 The Selfish Rewards of Selfless Entrepreneurial Acts 211
 
Appendix A Motivations, Traits, and Skills 223
 
Appendix B The Five Essential Entrepreneurial Leadership Skills 225
 
Appendix C Characteristics of Projects, Processes, and Culture 226
 
Appendix D Characteristics of Enterprises and Their Leaders in Stages One Through Four 228
 
Appendix E Relationship Building and the Benefits and Costs of Cooperation, Competition, and Retreat 233
 
Appendix F The Five Prerequisites of Change (The Five Ducks) 236
 
Appendix G Ten Basic Strategic Questions 237
 
Appendix H Five Phases of Crisis Resolution 239
 
Notes 240
 
Acknowledgments 246
 
About the Author 249
 
Index 251

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