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Presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common - and avoidable - mistakes.

University startups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products - a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Startups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common - and avoidable - mistakes. They detail the key factors and components that contribute to a successful startup, explain what makes university startups unique, delineate the steps of building and managing them, and describe how to foster and maintain startups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university startups.

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Introduction. Once upon a time ...
What''s in the book
Commercializing university technology and the role of start-up companies. Technology commercialization
Start-ups versus licensing to established companies
Types of university start-ups
Technology-based university start-ups
The university start-up : characteristics and context. Anatomy of a start-up company
The university start-up ecosystem
Key steps to a start-up. Overview of key steps
Key step : recognizing the opportunity
Key step : disclosure to the university
Key step : filing for intellectual property protection
Key step : recruiting advisers and mentors
Key step : developing the business case
Key step : forming the company
Key step : building the management team
Key step : licensing the intellectual property
Key step : gathering market information
Key step : defining and refining the business model
Key step : early-stage marketing
Key step : writing the business plan
Key step : raising initial capital
Key step : finding space
Key step : raising growth capital
Key step : developing the product
Key step : establishing manufacturing
Key step : engaging the customer : marketing, sales, and business development
Key step : the exit
The bumps in the road
Case studies. Oncotica
Sensorlogix
Cylent
Summary
Stakeholders'' perspectives. The faculty
Business leaders
University research administrators.