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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.

• Addresses a gap in the existing CSR literature
• Demonstrates the relevance of effective CSR communication for the management of organizations
• The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

New feature

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About the Editors viii  
Notes on Contributors ix
 
Acknowledgments xxi
 
Part I Introduction 1
 
1 Corporate Social Responsibility and Communication 3
 Øyvind Ihlen, Jennifer L. Bartlett and Steve May
 
2 The Paradoxes of Communicating Corporate Social Responsibility 23
 Sandra Waddock and Bradley K. Googins
 
Part II Field Overviews 45
 
3 Management, Communication, and Corporate Social Responsibility 47
 Jennifer L. Bartlett and Bree Devin
 
4 Public Relations and Corporate Social Responsibility 67
 Jennifer L. Bartlett
 
5 Organizational Communication and Corporate Social Responsibility 87
 Steve May
 
6 Marketing and Corporate Social Responsibility 110
 Peggy Simcic Brønn
 
7 Reputation Management and Corporate Social Responsibility 128
 Mark Eisenegger and Mario Schranz
 
8 Rhetoric and Corporate Social Responsibility 147
 Øyvind Ihlen
 
Part III Corporate Social Responsibility Communication in Action 167
 
Concepts and Aspects
 
9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170
 Jacquie L’Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad
 
10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188
 Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath
 
11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability 208
 Günter Bentele and Howard Nothhaft
 
12 Corporate Social Responsibility Communication and Dialogue 231
 Urša Golob and Klement Podnar
 
13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252
 Majia Holmer Nadesan
 
14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276
 Juliana Raupp
 
15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295
 Augustine Pang, Angela Mak and Joanne Mui-Hean Lee
 
Tools and Processes
 
16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316
 Robert L. Heath and Michael J. Palenchar
 
17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338
 Elise Perrault Crawford and Cynthia Clark Williams
 
18 Communicating Corporate Social Responsibility through the Internet and Social Media 358
 Paul Capriotti
 
19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379
 Alan A. Pomering
 
20 New Partnerships for a New Generation of Corporate Social Responsibility 399
 Melissa J. Bator and Cynthia Stohl
 
21 Media Relations and Corporate Social Responsibility 423
 Craig E. Carroll
 
22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445
 Sarah E. Dempsey
 
23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467
 Stefan Wehmeier and Friederike Schultz
 
Part IV Commentaries and Conclusions 489
 
24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491
 Lars Thøger Christensen and George Cheney
 
25 A Provocation: Thinking the “Social” into Corporate Social Responsibility 505
 Shirley Leitch and Judy Motion
 
26 Commentary: The View from Management 516
 Güler Aras and David Crowther
 
27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication 534
 David Grant and Daniel Nyberg
 
28 Conclusions and Take Away Points 550
 Øyvind Ihlen, Jennifer L. Bartlett and Steve May
 
Name Index 572
 
Subject Index 580

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