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Corporate communication : a guide to theory & practice 4th ed (2회 대출)

자료유형

단행본

개인저자

Cornelissen, Joep.

서명 / 저자사항

Corporate communication : a guide to theory & practice / Joep Cornelissen.

판사항

4th ed.

발행사항

Los Angeles : SAGE, c2014.

형태사항

xxi, 294 p. : ill. ; 25 cm.

ISBN

9781446274941 (hbk) 1446274942 (hbk) 1446274950 (pbk) 9781446274958 (pbk)

일반주기

Previous edition: 2011.

내용주기

Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

서지주기

Includes bibliographical references and index.

일반주제명

Communication in management. Business communication.

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020		▼a 9781446274941 (hbk)
020		▼a 1446274942 (hbk)
020		▼a 1446274950 (pbk)
020		▼a 9781446274958 (pbk)
035		▼a (KERIS)REF000017950155
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082	0 4	▼a 658.45 ▼2 23
084		▼a 658.45 ▼2 DDCK
090		▼a 658.45 ▼b C814c4
100	1	▼a Cornelissen, Joep.
245	1 0	▼a Corporate communication : ▼b a guide to theory & practice / ▼c Joep Cornelissen.
250		▼a 4th ed.
260		▼a Los Angeles : ▼b SAGE, ▼c c2014.
300		▼a xxi, 294 p. : ▼b ill. ; ▼c 25 cm.
500		▼a Previous edition: 2011.
504		▼a Includes bibliographical references and index.
505	0 0	▼g Part I: Introduction -- ▼g Chapter 1: ▼t Defining Corporate Communication -- ▼g Chapter 2: ▼t Corporate Communication in Contemporary Organizations -- ▼g Part II: ▼t Conceptual Foundations -- ▼g Chapter 3: ▼t Stakeholder Management and Communication -- ▼g Chapter 4: ▼t Corporate Identity, Branding and Corporate Reputation -- ▼g Part III: ▼t Corporate Communication in Practice -- ▼g Chapter 5: ▼t Communication Strategy -- ▼g Chapter 6: ▼t Strategic Planning and Campaign Management -- ▼g Chapter 7: ▼t Research and Measurement -- ▼g Part IV: ▼t Specialist Areas in Corporate Communications -- ▼g Chapter 8: ▼t Media Relations -- ▼g Chapter 9: ▼t Employee Communication -- ▼g Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: ▼t Corporate Social Responsibility (CSR) and Community Relations -- ▼g Chapter 14: ▼t Social Media and Corporate Communication.
650	0	▼a Communication in management.
650	0	▼a Business communication.
945		▼a KLPA

소장정보

중앙도서관

No.	소장처	청구기호	등록번호	도서상태	반납예정일	예약	서비스
No. 1	소장처 중앙도서관/서고7층/	청구기호 658.45 C814c4	등록번호 111756418 (2회 대출)	도서상태 대출가능	반납예정일	예약	서비스 B M

Corporate communication : a guide to theory & practice 4th ed (2회 대출)

소장정보

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