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| 005 | 20080124112651 | |
| 008 | 070711s2007 caua b 001 0 eng | |
| 010 | ▼a 2007028784 | |
| 015 | ▼a GBA757909 ▼2 bnb | |
| 020 | ▼a 9780787987893 (cloth) | |
| 020 | ▼a 0787987891 (cloth) | |
| 035 | ▼a (KERIS)REF000013168975 | |
| 040 | ▼a DLC ▼c DLC ▼d BTCTA ▼d UKM ▼d BAKER ▼d YDXCP ▼d C#P ▼d BWX ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD57.7 ▼b .D49 2007 |
| 082 | 0 0 | ▼a 658.4/5 ▼2 22 |
| 090 | ▼a 658.45 ▼b D411s | |
| 100 | 1 | ▼a Denning, Stephen. |
| 245 | 1 4 | ▼a The secret language of leadership : ▼b how leaders inspire action through narrative / ▼c Stephen Denning. |
| 250 | ▼a 1st ed. | |
| 260 | ▼a San Francisco : ▼b Jossey-Bass , ▼c c2007. | |
| 300 | ▼a xxiii, 279 p. : ▼b ill. ; ▼c 24 cm. | |
| 504 | ▼a Includes bibliographical references (p. 245-263) and index. | |
| 505 | 0 | ▼a What is transformational leadership? -- Introduction: Ten mistakes transformational leaders make -- The secret language of leadership -- The language of leadership: key enablers -- Articulating a clear, inspiring goal -- The leader's own story: committing to the goal -- Mastering the audience's story -- Cultivating narrative intelligence -- Telling truthful stories -- Leadership presence: the body language of leadership -- The language of leadership: key steps -- Getting people's attention -- Stimulating desire -- Reinforcing with reason -- Continuing the conversation -- Epilogue. |
| 650 | 0 | ▼a Leadership. |
| 650 | 0 | ▼a Communication in organizations. |
| 650 | 0 | ▼a Storytelling. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.45 D411s | 등록번호 111455658 (2회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.
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“There is something very special about The Secret Language of Leadership. A lot of authors write about storytelling and other methods of leadership communication. What sets Steve Denning apart is his authenticity. He is one of the rare few who write about it from intensely personal experience. This book offers a genuinely refreshing perspective and an uncommon insight into the narrative life of leadership.”
—Jim Kouzes, coauthor of the best-selling The Leadership Challenge and A Leader’s Legacy
“The Secret Language of Leadership has been instrumental in helping me overcome the challenges of rapid growth and intense competition. It’s all about the story.”
—Reed Hastings, CEO, Netflix Inc.
How do leaders connect and engage with their audiences? In this sequel to The Leader’s Guide to Storytelling, business narrative expert Steve Denning explains why traditional approaches to leadership communication don’t work and reveals the hidden patterns that effective leaders use to spark change. The book shows how anyone can inspire enduring enthusiasm for a cause, even in skeptical, cynical, or even hostile audiences.
The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this ability is key to the central task of leadership, what its dimensions are, and how you can measure it.
The book’s lucid explanations, vivid examples, and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.
정보제공 :
저자소개
스티븐 데닝(지은이)
스토리텔링 리더십부터 애자일 혁신까지 오랜 기간 조직문화와 리더십을 연구해온 경영 사상가이다. 드러커 포럼의 자문 위원이기도 하다. 세계은행(World Bank) 지식경영 책임자를 지냈고 2000년 텔레오스(Teleos)가 선정한 ‘세계에서 가장 존경받는 지식경영 리더’에 뽑혔다. 50만 명이 넘는 소프트웨어 개발자들로 구성된 비영리단체 스크럼 얼라이언스 이사회의 일원으로 활동했으며, 2017 애자일 얼라이언스에서는 그간의 활동을 인정받아 ‘애자일 일꾼’이라는 별칭을 얻었다. 현재는 비영리단체 SD학습컨소시엄(SDLC)의 상임이사로 마이크로소프트, 바클레이, CH 로빈슨 등 글로벌 기업과 함께 조직을 애자일하게 만들기 위한 전략을 공유하고 있다. 《포브스》에 기고한 리더십과 애자일 경영에 관한 통찰력 넘치는 기사들은 여러 경영자와 조직 혁신 담당자에게 호평을 받았다. 《스틱》의 저자 칩 히스는 그를 “비즈니스 커뮤니케이션 분야의 워런 버핏”이라고 부른다. 다른 사람들이 모르는 것을 보고, 모두가 그것을 이해할 수 있게 설명하는 능력이 뛰어나기 때문이다. 일찍이 애자일 패러다임을 일반 경영자에게 소개한 그의 저서 《리더를 위한 급진적 경영 안내서》(The Leader’s Guide to Radical Management)는 800-CEO-READ가 선정한 최고의 경영서로 선정되기도 했다.
목차
Preface: My Leadership Journey.
Part One: What Is Transformational Leadership?
Introduction: Ten Mistakes Transformational Leaders Make.
1 The Secret Language of Leadership.
Part Two: The Language of Leadership: Key Enablers.
2 Articulating a Clear, Inspiring Goal.
3 The Leader’s Own Story: Committing to the Goal.
4 Mastering the Audience’s Story.
5 Cultivating Narrative Intelligence.
6 Telling Truthful Stories.
7 Leadership Presence: The Body Language of Leadership.
Part Three: The Language of Leadership: Key Steps.
8 Getting People’s Attention.
9 Stimulating Desire.
10 Reinforcing with Reasons.
11 Continuing the Conversation.
12 Epilogue.
Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996.
Appendix 2: Templates and Exercises.
Appendix 3:What’s Your Narrative Intelligence?
Notes.
Acknowledgments.
About the Author.
Index.
정보제공 :