| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000045921416 | |
| 005 | 20171124160057 | |
| 008 | 171123s2017 gw a b 000 0 eng d | |
| 020 | ▼a 9783658172534 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 082 | 0 4 | ▼a 658.45 ▼2 23 |
| 084 | ▼a 658.45 ▼2 DDCK | |
| 090 | ▼a 658.45 ▼b C748 | |
| 245 | 0 0 | ▼a Conference proceedings trends in business communication 2016 / ▼c edited by Timo Becker ... [et al.]. |
| 260 | ▼a Wiesbaden : ▼b Springer Gabler, ▼c c2017. | |
| 300 | ▼a viii, 194 p. : ▼b ill. ; ▼c 21 cm. | |
| 504 | ▼a Includes bibliographical references. | |
| 700 | 1 | ▼a Becker, Timo. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.45 C748 | 등록번호 111781904 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.?
New feature
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.?
Contents
- Trends in Business Communication from Different Perspectives
- Political Communication, Investor Relations, PR in sports, Communication with and for Refugees
- Successful Communication of Medium Sized Companies and More
Target Groups
- Lecturers and students in the field of marketing, communications, management, social science
About the Editors
Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs ?Marketing and Communication Management“ and ?Digital Marketing“. Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.
정보제공 :
목차
Trends in Business Communication from Different Perspectives Political Communication, Investor Relations, PR in sports, Communication with and for Refugees Successful Communication of Medium Sized Companies and More.