| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000046046390 | |
| 005 | 20200917170146 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 200916s2014 gw a ob 001 0 eng d | |
| 020 | ▼a 9783642368615 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 050 | 4 | ▼a HF5410-5417.5 |
| 082 | 0 0 | ▼a 658.8009172/4 ▼2 23 |
| 084 | ▼a 658.80091724 ▼2 DDCK | |
| 090 | ▼a 658.80091724 | |
| 245 | 0 0 | ▼a Marketing cases from emerging markets ▼h [electronic resource] / ▼c Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis, editors. |
| 260 | ▼a Berlin ; ▼a Heidelberg : ▼b Springer Berlin Heidelberg : ▼b Imprint: Springer, ▼c 2014. | |
| 300 | ▼a 1 online resource (ix, 167 p.) : ▼b ill. | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Introduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion. |
| 520 | ▼a Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module. | |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Marketing ▼z Developing countries ▼v Case studies. |
| 700 | 1 | ▼a Mutum, Dilip. |
| 700 | 1 | ▼a Roy, Sanjit Kumar. |
| 700 | 1 | ▼a Kipnis, Eva. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-3-642-36861-5 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 658.80091724 | 등록번호 E14032449 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |