| 000 | 00912camuu2200265 a 4500 | |
| 001 | 000001052484 | |
| 005 | 20001121111505 | |
| 008 | 981016s1999 nyua b 001 0 eng | |
| 010 | ▼a 98048156 | |
| 020 | ▼a 0471320145 (cloth : alk. paper) | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 244002 | |
| 049 | 0 | ▼l 151088505 |
| 050 | 0 0 | ▼a HG177 ▼b .G76 1999 |
| 082 | 0 0 | ▼a 658.15/224 ▼2 21 |
| 090 | ▼a 658.15224 ▼b G812fu | |
| 100 | 1 | ▼a Greenfield, James M., ▼d 1936- |
| 245 | 1 0 | ▼a Fund raising : ▼b evaluating and managing the fund development process / ▼c James M. Greenfield. |
| 246 | 3 | ▼a Fundraising |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a New York : ▼b Wiley, ▼c c1999. | |
| 300 | ▼a xix, 428 p. : ▼b ill. ; ▼c 24 cm. | |
| 440 | 4 | ▼a The NSFRE/Wiley fund development series |
| 504 | ▼a Includes bibliographical references (p. 411-419) and index. | |
| 650 | 0 | ▼a Fund raising. |
| 650 | 0 | ▼a Nonprofit organizations ▼x Finance. |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 세종학술정보원/사회과학실(4층)/ | 청구기호 658.15224 G812fu | 등록번호 151088505 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
"Proper application of the fund development process can define an organization's potential for public support and the direct means to achieve it, and can realize, even predict with reliability, the income an organization can and should expect at any moment in time."--James M. Greenfield.
As the driving force behind every not-for-profit, fund raising is a key to an organization's success in fulfilling its mission. However, while it's important to develop the skills needed to raise money, it's equally important to know how to allocate it properly in order to meet your goals. Now revised and expanded, this practical resource provides an accessible game plan for not only raising funds, but also developing them effectively for increased productivity and profitability.
Written by James M. Greenfield, a leading authority in the field, Fund Raising takes you step-by-step through the entire fund development process, from planning and marketing to community relations and donor management. Beginning with an examination of philanthropic history and perspective, it goes on to describe the individual elements of the development process, as well as the organizational requirements needed for the process to work. With detail and clarity, Greenfield covers such essential bases as the evaluation of program effectiveness, policies and procedures for public solicitation, the fund raising environmental audit, matching gift programs, donor recognition, special projects campaigns, and much more. Threaded throughout the book is the theme of "friend raising and relationship building," both vital components of increasing capability and capacity to address the needs of today, with an eye toward those of tomorrow.
Along with an added, in-depth discussion of ethics, the Second Edition introduces new best practices that have developed over the past few years, and features updated data, useful worksheets, such as economic statistics, demographics, and reports from the American Association of Fund-Raising Council. Packed with numerous examples, case studies, and checklists, this exhaustive resource is essential reading for anyone looking to achieve--and maintain--fund-raising success.
"There is the current need for a better understanding of how the fund development process can best be utilized and improved so that community benefits can be realized with adequate funding. This book is intended to be a contribution to that end." --from the Preface
Now revised and expanded, this practical resource takes you through the entire fund development process, giving you the master plan necessary for realizing the full fund-raising potential of your nonprofit organization. Covering everything from accountability and stewardship to public solicitation and donor relations, the Second Edition has been updated to include the latest economic figures, demographics, and reports from the American Association of Fund-Raising Council, as well as an added, in-depth discussion of ethics, worksheets for performance analysis, and new best practices that have developed over the past few years.
Jacket Design: Andrew Liefer
New feature
"Proper application of the fund development process can define an organization's potential for public support and the direct means to achieve it, and can realize, even predict with reliability, the income an organization can and should expect at any moment in time."—James M. Greenfield.As the driving force behind every not-for-profit, fund raising is a key to an organization's success in fulfilling its mission. However, while it's important to develop the skills needed to raise money, it's equally important to know how to allocate it properly in order to meet your goals. Now revised and expanded, this practical resource provides an accessible game plan for not only raising funds, but also developing them effectively for increased productivity and profitability.
Written by James M. Greenfield, a leading authority in the field, Fund Raising takes you step-by-step through the entire fund development process, from planning and marketing to community relations and donor management. Beginning with an examination of philanthropic history and perspective, it goes on to describe the individual elements of the development process, as well as the organizational requirements needed for the process to work. With detail and clarity, Greenfield covers such essential bases as the evaluation of program effectiveness, policies and procedures for public solicitation, the fund raising environmental audit, matching gift programs, donor recognition, special projects campaigns, and much more. Threaded throughout the book is the theme of "friend raising and relationship building," both vital components of increasing capability and capacity to address the needs of today, with an eye toward those of tomorrow.
Along with an added, in-depth discussion of ethics, the Second Edition introduces new best practices that have developed over the past few years, and features updated data, useful worksheets, such as economic statistics, demographics, and reports from the American Association of Fund-Raising Council. Packed with numerous examples, case studies, and checklists, this exhaustive resource is essential reading for anyone looking to achieve—and maintain—fund-raising success.
"There is the current need for a better understanding of how the fund development process can best be utilized and improved so that community benefits can be realized with adequate funding. This book is intended to be a contribution to that end." —from the Preface
Now revised and expanded, this practical resource takes you through the entire fund development process, giving you the master plan necessary for realizing the full fund-raising potential of your nonprofit organization. Covering everything from accountability and stewardship to public solicitation and donor relations, the Second Edition has been updated to include the latest economic figures, demographics, and reports from the American Association of Fund-Raising Council, as well as an added, in-depth discussion of ethics, worksheets for performance analysis, and new best practices that have developed over the past few years.
Jacket Design: Andrew Liefer
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CONTENTS List of Exhibits = ⅸ Foreword = xiii Preface to the Second Edition = xv Acknowledgments = xix 1 Giving Money to Charity : An American Tradition = 1 Communities in Need : Return of Civil Society = 2 Understanding Philanthropy : Needs and Causes = 4 Institutional Leadership and Professionalism = 9 The Donor : From Aspirations to Instinctive Reply = 12 The Solicitor : A Job to Be Done Well = 18 Understanding the "Development Process" = 24 Accountability, Ethics, and Stewardship = 29 Donor Recognition = 31 2 Readiness Tests = 32 Legal Organization and Tax-Exempt Status = 33 Popular Myths About Not-for-Profit Organizations = 44 Why Planning Is Important = 45 Leadership from the Board of Directors = 47 Mission = 49 The Institution Master Plan = 51 The Fund-Raising Environmental Audit = 63 Fund-Raising Productivity Analysis = 76 Evaluating Fund-Raising Program Effectiveness = 78 Budgeting and Accounting for Fund-Raising Success = 86 Policies and Procedures for Public Solicitation = 89 Stewardship = 96 3 Pyramids Are Built from the Bottom Up = 96 The Annual Giving Phenomenon : A Necessity and an Opportunity = 98 Using the Mails to Acquire and Retain Donors = 113 Telephone Solicitation = 124 The Age of Visual Media = 126 Special Events and Benefits = 130 Support Group Organizations : "Friend Raising" = 139 Donor Clubs and Associations = 145 The Volunteer Personal Solicitation Campaign : The "Committee of Askers" = 150 Other Annual Giving Methods = 164 How to Report and Explain the Results of Annual Giving = 176 Leadership Development : Involvement Plus Participation = 183 Where Does Estate Planning Fit in Annual Giving? = 189 Recognition Guidelines for Annual Donors = 191 Annual Giving : A Perspective = 195 4 The Middle Tier : Gifts from Institutions = 197 Foundations' Purpose : To Give Money Away = 202 Researching Foundations = 209 Proposals : Preparation and Delivery = 211 Corporations = 217 What Not-for-Profit Organizations Should Know About Corporations = 224 Corporate Proposals : Preparation and Delivery = 228 Cause-Related Marketing = 233 Matching Gift Programs = 238 Associations, Clubs, Societies, and Other Organizations = 240 Institutional Donor Relations = 241 5 The Final Tier : Investment Decisions = 243 Gift Planning : The Development of Benefactors = 245 The Role of the Special Projects Campaign = 273 The Major Capital Campaign = 277 Exit Gifts : Estate Planning and Planned Giving = 297 Donor Recognition : The Enhanced Version = 309 6 Management of the Fund Development Process = 312 Why Do People Become Fund Raisers? = 314 Planning a Career by Changing Jobs = 316 Management of Fund Development Office Operations = 330 Related Organizations : More Than Raising Money = 343 The Future : Full of Challenges = 348 Measuring Success = 375 The Last Word Is Still Recognition = 376 Appendix A : A Manual of Fund Development Policy and Procedure for Not-for-Profit Organizations = 381 Appendix B : Reality Tests for Cause-Related Marketing = 408 Selected References = 411 Index = 421