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Investor relations : principles and international best practices in financial communications 2nd ed

Investor relations : principles and international best practices in financial communications 2nd ed (3회 대출)

자료유형
단행본
개인저자
Guimard, Anne.
서명 / 저자사항
Investor relations : principles and international best practices in financial communications / Anne Guimard.
판사항
2nd ed.
발행사항
New York :   Palgrave Macmillan,   2013.  
형태사항
xv, 221 p. ; 25 cm.
ISBN
9781137337399
일반주기
Includes index.  
내용주기
List of illustrations -- Introduction -- Competing for capital -- Seven keys to successful investor relations -- Implementing best practices in investor relations -- Measuring the value of investor relations -- Conclusion -- Resources.
일반주제명
Corporations -- Investor relations.
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010 ▼a 2013018190
020 ▼a 9781137337399
035 ▼a (KERIS)REF000017130341
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a HD2744 ▼b .G85 2013
082 0 0 ▼a 658.15/224 ▼2 23
084 ▼a 658.15224 ▼2 DDCK
090 ▼a 658.15224 ▼b G963i2
100 1 ▼a Guimard, Anne.
245 1 0 ▼a Investor relations : ▼b principles and international best practices in financial communications / ▼c Anne Guimard.
250 ▼a 2nd ed.
260 ▼a New York : ▼b Palgrave Macmillan, ▼c 2013.
300 ▼a xv, 221 p. ; ▼c 25 cm.
500 ▼a Includes index.
505 0 0 ▼g List of illustrations -- ▼g Introduction -- ▼t Competing for capital -- ▼t Seven keys to successful investor relations -- ▼t Implementing best practices in investor relations -- ▼t Measuring the value of investor relations -- ▼g Conclusion -- ▼g Resources.
650 0 ▼a Corporations ▼x Investor relations.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.15224 G963i2 등록번호 111718848 (3회 대출) 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

책소개

This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.


정보제공 : Aladin

목차

1. Competing for Capital 2. Seven Keys to Successful Investor Relations 3. Implementing Best Practices in Investor Relations 4. Measuring the Value of Investor Relations Conclusion Resources


정보제공 : Aladin

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