| 000 | 01140camuu22003494a 4500 | |
| 001 | 000045366528 | |
| 005 | 20070703144001 | |
| 008 | 061010s2006 nju 001 0 eng c | |
| 010 | ▼a 2006298749 | |
| 015 | ▼a GBA612395 ▼2 bnb | |
| 020 | ▼a 0471738379 (pbk.) | |
| 020 | ▼a 9780471738374 | |
| 035 | ▼a (KERIS)REF000012851265 | |
| 040 | ▼a UKM ▼c UKM ▼d BAKER ▼d IXA ▼d ZCU ▼d OCLCA ▼d NLGGC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HD62.6 ▼b .W354 2006 |
| 082 | 0 0 | ▼a 658.15/224 ▼2 22 |
| 090 | ▼a 658.15224 ▼b W181n | |
| 100 | 1 | ▼a Walker, Julia Ingraham. |
| 245 | 1 0 | ▼a Nonprofit essentials : ▼b major gifts / ▼c Julia Ingraham Walker. |
| 246 | 3 0 | ▼a Major gifts |
| 260 | ▼a Hoboken, N.J. : ▼b Wiley , ▼c 2006. | |
| 300 | ▼a xvi, 222 p. ; ▼c 26 cm. | |
| 440 | 0 | ▼a AFP fund development series |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Nonprofit organizations ▼x Information technology. |
| 650 | 0 | ▼a Management ▼x Data processing. |
| 650 | 0 | ▼a Nonprofit organizations ▼x Management. |
| 650 | 1 7 | ▼a Public relations. ▼2 gtt |
| 650 | 1 7 | ▼a Planning. ▼2 gtt |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.15224 W181n | 등록번호 111422597 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
New feature
"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all–– find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."—Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
정보제공 :
목차
Introduction.
1 Introduction to Major Gifts.
2 Building a Major Gifts Program.
3 Board Leadership.
4 Making the Case for a Major Gift.
5 Cultivation of Major Gift Prospects.
6 Soliciting Major Gifts.
7 Motivating Donors: Recognition and Stewardship.
8 Special Opportunities in Major Gifts.
Appendix.
Index.
정보제공 :