| 000 | 00873camuu22002778a 4500 | |
| 001 | 000045435885 | |
| 005 | 20080425090759 | |
| 008 | 071113s2008 nyua 001 0 eng | |
| 010 | ▼a 2007046925 | |
| 020 | ▼a 0787999083 | |
| 020 | ▼a 9780787999087 (paper/cd) | |
| 035 | ▼a (KERIS)REF000013673524 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HV41.2 ▼b .W378 2008 |
| 082 | 0 0 | ▼a 658.15/224 ▼2 22 |
| 090 | ▼a 658.15224 ▼b W311h2 | |
| 100 | 1 | ▼a Warwick, Mal. |
| 245 | 1 0 | ▼a How to write successful fundraising letters / ▼c Mal Warwick. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a New York : ▼b Jossey-Bass , ▼c c2008. | |
| 300 | ▼a xviii, 310 p. : ▼b ill. . ▼c 28 cm. + ▼e 1 CD-ROM (4 3/4 in.). | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Direct-mail fund raising. |
| 650 | 0 | ▼a Nonprofit organizations ▼x Finance. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.15224 W311h2 | 등록번호 111467240 (3회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Write with confidence and reach your donors
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.
Refreshed and Revised:
- Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
정보제공 :
저자소개
맬 워윅(지은이)
1965년부터 1969년까지 에콰도르에서 평화봉사단으로 일했고, 이를 계기로 사회운동가가 되었다. 기금모금 분야의 세계적인 권위자로 손꼽힌다. ‘맬워윅|도노디지털Mal Warwick|Donordigital’의 이사회 의장이며 벤 코헨Ben Cohen과 함께 <가치 지향 사업Values-Driven Business: How to Change the World, Make Money, and Have Fun>을 썼다. 2006년엔 버클리커뮤니티펀드로부터 벤저민 아이드 윌러상을 수상했다.