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The real-world guide to successfully funding your nonprofit program

The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly.

The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program.

• Understand and apply the major principles and best practices of fundraising
• Manage information, resources, development, and volunteers
• Adopt new approaches to relationship-building and prospect identification
• Write grants and fundraising materials that make a rock-solid case for support

There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded.

New feature

THE WIDELY POPULAR GUIDE TO SUSTAINABLE NONPROFIT FUNDING—UPDATED AND EXPANDED

The Complete Guide to Fundraising Management has been a cornerstone resource for executive directors, board members, staff, and volunteers at nonprofits for nearly two decades, and now this extensively updated new edition continues the tradition with the complete, authoritative information you expect on today's most successful practices.

Whether you're just entering the industry or need to refresh and expand your unique approach to fundraising, this comprehensive road map to repeatedly drawing higher contributions from a growing donor base goes beyond theory to present a tangible framework of high-payoff strategies for planning, assessing, and continually improving. Complete with a companion website featuring downloadable materials you can customize for real-world use, this Fourth Edition taps the leading practitioners in the field to give you:

• Best practices for effectively optimizing your fundraising strategies with social media campaigning, Internet fundraising, and crowdsourcing
• Ready-to-use checklists, up-to-date sample reports and budget information, and a variety of other tools for quickly selecting and implementing the most cost-effective fundraising strategies to reach your goals
• Big-picture guidance for establishing and developing a fundraising program, including timelines, action steps, and advice for nailing down a compelling case for support

Gaining donor support has never been more competitive, and The Complete Guide to Fundraising Management gives you everything you need to draw the ongoing funding your organization needs to accomplish its mission.

정보제공 :

Foreword to the Fourth Edition	p. xiii
    Foreword to the Third Edition	p. xiv
Preface	p. xvii
    A Note about the Website	p. xix
Chapter 1	Five Major Fundraising Principles	p. 1
    People Give to People to Help People	p. 1
    People Give Relative to Their Means	p. 2
    Those Closest Must Set the Pace	p. 3
    Successful Fundraising	p. 3
    The 80/20 Rule Is Becoming the 90/10 Rule	p. 4
    The Need for Balance	p. 5
Chapter 2	Your Organization and the Nonprofit World	p. 7
    An Overview of the Sector-Broad Range of Services	p. 7
    Opportunities and Challenges	p. 8
    Working Together	p. 9
    Importance of Strategic Management	p. 10
    Be Sure Your Institution Is Worthy of Support	p. 12
Chapter 3	Managing the Resource Development Function	p. 17
    Analysis and Planning	p. 17
    Effectiveness: Doing the Right Things	p. 21
    Efficiency: Doing Things Right	p. 23
    Budgets and Financial Resources	p. 25
    Setting Fundraising Goals	p. 30
    Fundraising Modes	p. 36
    Special Issues Related to Small and Large Operations	p. 42
    Ethics	p. 45
    Evaluation	p. 49
Chapter 4	The Case for Support and Fundraising Materials	p. 51
    The Case Statement	p. 51
    The Comprehensive Formal Case Statement	p. 52
    The Case Statement Process	p. 54
    Market- and Situation-Specific Case Statements	p. 55
    Presentations and Presentation Materials	p. 55
Chapter 5	Managing Information	p. 61
    Record Keeping	p. 62
    Supporting Fundraising Strategies	p. 62
    Acknowledgments	p. 63
    Reports	p. 64
    Targeted Communications	p. 66
    The System	p. 73
    Establishing the Information System	p. 74
    File Systems and Procedures	p. 77
Chapter 6	Prospect Identification, Research, and Segmentation	p. 79
    The Best Prospects	p. 80
    Prospect Research	p. 83
    Prospect Ratings and Evaluations	p. 84
    Know the Prospective Donor as a Person	p. 94
Chapter 7	Nurturing Relationships	p. 97
    Friend-Raising Activities	p. 97
    Moves Management-Cultivating Real Relationships	p. 105
    Donor Acknowledgment	p. 105
    Four Parts of an Acknowledgment Program	p. 110
Chapter 8	Major Gift Fundraising	p. 115
    When Major Gift Strategies Are Appropriate	p. 116
    Preparing for a Major Gift Initiative	p. 117
    The Solicitation Interview (How to Ask for a Major Gift)	p. 127
    After the Solicitation	p. 134
    Solicitation Training and Role-Playing	p. 134
Chapter 9	Direct Response: Mail and Online	p. 137
    Acquisition Mailings	p. 138
    Renew and Upgrade	p. 141
    Lapsed Donors	p. 143
    Public Relations and Information	p. 144
    Frequency	p. 145
    Ensuring Success	p. 146
    Elements of the Appeal Package	p. 147
    Mail Lists	p. 155
    Mail Preparation: What to Do In-House; What to Do with a Mail House	p. 159
    Social Media and Text-to-Give	p. 163
    Newsletters-Print and Electronic-as Part of the Direct Response Program	p. 164
    Websites	p. 166
Chapter 10	Telemarketing as a Relationship-Building Tool	p. 169
    The Law and Telephone Solicitation	p. 169
    Volunteer Phone-a-Thon	p. 170
    Volunteer Phone-a-Thon Overview	p. 171
    Volunteer Recruitment	p. 172
    Orientation	p. 173
    Managing the Process	p. 177
    Phone and Mail Campaign Coordination	p. 179
    Ad Hoc Volunteer Calls	p. 179
    Professional Telephone Solicitation Campaigns	p. 180
Chapter 11	Special Event Fundraising, Cause-Related Marketing, and Crowdfunding	p. 183
    Special Events: Choosing the Event	p. 184
    Implementing the Event	p. 186
    Cause-Related Marketing	p. 189
    Crowdfunding	p. 190
Chapter 12	Grants	p. 193
    What Is a Grant?	p. 193
    Government Grants and Contracts	p. 194
    Foundations	p. 195
    Foundation Research	p. 196
    Project Development	p. 197
    The Application	p. 198
    Acknowledgment and Reporting Requirements	p. 201
    Donor-Advised Funds	p. 201
Chapter 13	Planned Giving	p. 203
    Defining Planned Giving	p. 203
    Importance of Planned Giving	p. 203
    Charitable Gift Instruments-Ways of Giving	p. 204
    Donor Education and the Planned-Giving Program	p. 213
    Endowment Fund	p. 219
    Sample Marketing Plan for Charitable Gift Annuities	p. 220
    Planned-Giving Societies	p. 224
Chapter 14	Capital and Endowment Campaigns	p. 225
    Requirements for a Successful Campaign	p. 225
    Chronological Steps for Success	p. 230
    Building Endowments	p. 242
    Institutional Differences	p. 245
    Campaign Organization and Structure	p. 249
Chapter 15	Human Resources	p. 253
    The Board of Directors	p. 253
    The Resource Development Staff	p. 271
    Volunteers	p. 278
    Working with Consultants	p. 281
Chapter 16	Successful Fundraising in Large and Small Nonprofits	p. 289
    What Every Fundraiser Should Monitor	p. 290
    Decision Making	p. 304
    Small-Shop Fundraising	p. 305
    The Job-and the Joy-of Fundraising	p. 306
About the Authors	p. 309
Acknowledgments	p. 311
Index	p. 313