| 000 | 02247pamuu22003014a 4500 | |
| 001 | 000045315267 | |
| 005 | 20061215100028 | |
| 008 | 050119s2005 maua b 001 0 eng | |
| 010 | ▼a 2005001353 | |
| 020 | ▼a 1889102091 (pbk. : alk. paper) | |
| 035 | ▼a (KERIS)REF000010928610 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HV41.2 ▼b .W3785 2005 |
| 082 | 0 0 | ▼a 658.15/224 ▼2 22 |
| 090 | ▼a 658.15224 ▼b W311m | |
| 100 | 1 | ▼a Warwick, Mal. |
| 245 | 1 4 | ▼a The mercifully brief, real-world guide to-- raising $1,000 gifts by mail / ▼c Mal Warwick. |
| 246 | 3 0 | ▼a Raising $1,000 gifts by mail |
| 246 | 3 | ▼a Raising one thousand dollar gifts by mail |
| 260 | ▼a Medfield, Mass. : ▼b Emerson & Church, Publishers , ▼c c2005. | |
| 300 | ▼a 92, [19] p. : ▼b ill. ; ▼c 25 cm. | |
| 500 | ▼a Includes bibliographical references p. ([107]-[108]) and index. | |
| 505 | 0 | ▼a Forget everything you know about direct mail fundraising -- Numbers that will blow your socks off -- So, why isn't everybody doing this stuff? -- Will high-dollar direct mail work for you? -- A bird's-eye view of a classic high-dollar package -- Putting high-dollar mail in its proper place -- Does direct mail fundraising pass the smell test? -- Dorothy donor's dream -- This is not your grandfather's direct mail -- The list of prospects or donors must be painstakingly chosen -- The case for giving must be compelling and tailored to high-dollar donors -- The appeal must be packaged in a truly engaging way -- You must follow up; and follow through! -- A guided tour through a contemporary high-dollar appeal -- High-dollar look and feel -- The carrier envelope -- The letter -- The brochure -- The response device -- The reply envelope -- Bringing your high-dollar program to life -- Put high-dollar donors at the center of your universe -- Treat high-dollar donors the way they want to be treated -- Sustaining your returns over the long haul -- The annual giving society -- The annual renewal cycle -- A high-dollar newsletter -- A year-round communication schedule -- So, why does this stuff work? |
| 650 | 0 | ▼a Direct-mail fund raising. |
| 650 | 0 | ▼a Nonprofit organizations ▼x Finance. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.15224 W311m | 등록번호 111392064 (1회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right? Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail. And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he's produced scores of them to draw from). Nearly $150,000 was raised from only 2,400 donors, many of whom had never given more than $100 to the organization sending the mailing. Just as remarkable, the final fundraising cost for this effort was . eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer? Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this pioneering work, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.
정보제공 :
저자소개
맬 워윅(지은이)
1965년부터 1969년까지 에콰도르에서 평화봉사단으로 일했고, 이를 계기로 사회운동가가 되었다. 기금모금 분야의 세계적인 권위자로 손꼽힌다. ‘맬워윅|도노디지털Mal Warwick|Donordigital’의 이사회 의장이며 벤 코헨Ben Cohen과 함께 <가치 지향 사업Values-Driven Business: How to Change the World, Make Money, and Have Fun>을 썼다. 2006년엔 버클리커뮤니티펀드로부터 벤저민 아이드 윌러상을 수상했다.