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| 001 | 000045323292 | |
| 005 | 20070129141506 | |
| 008 | 031119s2004 caua b 001 0 eng | |
| 010 | ▼a 2003025427 | |
| 020 | ▼a 0787964298 (alk. paper) | |
| 024 | 3 1 | ▼a 9780787964290 |
| 035 | ▼a (KERIS)REF000009848009 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 042 | ▼a pcc | |
| 050 | 0 0 | ▼a HV41.2 ▼b .W3788 2004 |
| 082 | 0 0 | ▼a 658.15/224 ▼2 22 |
| 090 | ▼a 658.15224 ▼b W311r | |
| 100 | 1 | ▼a Warwick, Mal. |
| 245 | 1 0 | ▼a Revolution in the mailbox : ▼b your guide to successful direct mail fundraising / ▼c Mal Warwick. |
| 250 | ▼a 1st ed. | |
| 260 | ▼a San Francisco : ▼b Jossey-Bass , ▼c c2004. | |
| 300 | ▼a xxvi, 325 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references (p. 317) and index. | |
| 505 | 0 | ▼a The strategic uses of direct mail -- Selecting your audience -- Preparing your test mailing -- Anatomy of a direct mail fundraising package -- Premiums and other involvement devices -- Building your donor base -- Maximizing donor value -- Annual giving and membership programs -- Monthly giving -- High-dollar annual giving clubs -- The many uses of the telephone -- Legacy giving -- Thank-yous, welcome packages, and cultivation mailings -- Mastering the new media mix -- Twelve trends for a new century -- The union of concerned scientists, 1999-2003. |
| 650 | 0 | ▼a Direct-mail fund raising. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.15224 W311r | 등록번호 111397534 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
책소개
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
정보제공 : 
저자소개
맬 워윅(지은이)
1965년부터 1969년까지 에콰도르에서 평화봉사단으로 일했고, 이를 계기로 사회운동가가 되었다. 기금모금 분야의 세계적인 권위자로 손꼽힌다. ‘맬워윅|도노디지털Mal Warwick|Donordigital’의 이사회 의장이며 벤 코헨Ben Cohen과 함께 <가치 지향 사업Values-Driven Business: How to Change the World, Make Money, and Have Fun>을 썼다. 2006년엔 버클리커뮤니티펀드로부터 벤저민 아이드 윌러상을 수상했다.