| 000 | 01237camuu2200337 a 4500 | |
| 001 | 000045406764 | |
| 005 | 20071210102525 | |
| 008 | 070802s2007 enka b 001 0 eng | |
| 010 | ▼a 2007031786 | |
| 020 | ▼a 9781845203832 (cloth) | |
| 020 | ▼a 1845203836 (cloth) | |
| 020 | ▼a 9781845203849 (pbk.) | |
| 020 | ▼a 1845203844 (pbk.) | |
| 035 | ▼a (KERIS)REF000013207972 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5415.1255 ▼b .M66 2007 |
| 082 | 0 0 | ▼a 658.8/27 ▼2 22 |
| 090 | ▼a 658.827 ▼b M819r | |
| 100 | 1 | ▼a Moor, Liz. |
| 245 | 1 4 | ▼a The rise of brands / ▼c Liz Moor. |
| 260 | ▼a Oxford, UK ; ▼a N.Y., NY : ▼b Berg , ▼c 2007. | |
| 300 | ▼a 188 p. : ▼b ill ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a The rise of brands -- The brand in history -- Brands, culture, and economy -- Branded spaces -- Intellectual and other forms of property -- National brands and global brands -- Conclusion. |
| 650 | 0 | ▼a Branding (Marketing) |
| 650 | 0 | ▼a Brand name products ▼x History. |
| 650 | 0 | ▼a Branding consultants. |
| 650 | 0 | ▼a Intellectual property ▼x Management. |
| 650 | 0 | ▼a Marketing ▼x Social aspects. |
| 945 | ▼a KINS |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/교육보존A/6 | 청구기호 658.827 M819r | 등록번호 111442193 (6회 대출) | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |