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United we brand : how to create a cohesive brand that's seen, heard, and remembered

United we brand : how to create a cohesive brand that's seen, heard, and remembered

자료유형
단행본
개인저자
Moser, Mike, 1953-.
서명 / 저자사항
United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser.
발행사항
Boston :   Harvard Business School Press,   c2003.  
형태사항
xvii, 165 p. : ill. ; 25 cm.
ISBN
1578517982 (alk. paper)
내용주기
You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap.
서지주기
Includes bibliographical references (p. 153-156) and index.
일반주제명
Brand name products. New products -- Management.
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020 ▼a 1578517982 (alk. paper)
040 ▼a DLC ▼c DLC ▼d DLC ▼d 244002
042 ▼a pcc
049 0 ▼l 151158152
050 0 0 ▼a HD69.B7 ▼b M67 2003
082 0 0 ▼a 658.827 ▼2 21
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100 1 ▼a Moser, Mike, ▼d 1953-.
245 1 0 ▼a United we brand : ▼b how to create a cohesive brand that's seen, heard, and remembered / ▼c Mike Moser.
260 ▼a Boston : ▼b Harvard Business School Press, ▼c c2003.
300 ▼a xvii, 165 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references (p. 153-156) and index.
505 0 ▼a You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap.
650 0 ▼a Brand name products.
650 0 ▼a New products ▼x Management.

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