| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045979567 | |
| 005 | 20190411110259 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 190402s2018 cau ob 001 0 eng d | |
| 010 | ▼a 2017057473 | |
| 020 | ▼a 9781503606425 (electronic bk.) | |
| 020 | ▼a 1503606422 (electronic bk.) | |
| 020 | ▼a 9781503600867 (hbk.) | |
| 035 | ▼a 1813155 ▼b (N$T) | |
| 035 | ▼a (OCoLC)1013988482 | |
| 040 | ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d OCLCO ▼d OCLCQ ▼d N$T ▼d EBLCP ▼d YDX ▼d OCLCO ▼d OCLCF ▼d 211009 | |
| 050 | 0 0 | ▼a HF5413 |
| 082 | 0 0 | ▼a 658.802 ▼2 23 |
| 084 | ▼a 658.802 ▼2 DDCK | |
| 090 | ▼a 658.802 | |
| 100 | 1 | ▼a Delmas, Magali A. |
| 245 | 1 4 | ▼a The green bundle ▼h [electronic resource] : ▼b pairing the market with the planet / ▼c Magali A. Delmas with David Colgan. |
| 260 | ▼a Stanford, California : ▼b Stanford Business Books, an imprint of Stanford University Press, ▼c c2018. | |
| 300 | ▼a 1 online resource (viii, 280 p.). | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist. |
| 520 | ▼a We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a ""green bundle"" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. | |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Green marketing. |
| 650 | 0 | ▼a Green products. |
| 650 | 0 | ▼a Consumer behavior ▼x Environmental aspects. |
| 700 | 1 | ▼a Colgan, David, ▼d 1979-. |
| 856 | 4 0 | ▼3 EBSCOhost ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1813155 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 658.802 | 등록번호 E14011450 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Cover -- Contents -- Acknowledgments -- Introduction -- 1. What Sustainability Has Come to Mean -- 2. The Green Bundle -- 3. No Substitute for Quality -- 4. A Status Update -- 5. A Healthy Perspective -- 6. Put Money in Context -- 7. An Emotional Connection -- 8. The Pitfalls of Greenwashing -- 9. Sending a Clear Signal -- Conclusion: Reaching the Convenient Environmentalist -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- .