The perception of quality [electronic resource] : mapping product and service quality to consumer perceptions
| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000046032129 | |
| 005 | 20200707100549 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 200611s2015 enka ob 000 0 eng d | |
| 020 | ▼a 9781447166276 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 050 | 4 | ▼a TA174 |
| 082 | 0 4 | ▼a 658.4/013 ▼2 23 |
| 084 | ▼a 658.4013 ▼2 DDCK | |
| 090 | ▼a 658.4013 | |
| 100 | 1 | ▼a Kenyon, George N. |
| 245 | 1 4 | ▼a The perception of quality ▼h [electronic resource] : ▼b mapping product and service quality to consumer perceptions / ▼c George N. Kenyon, Kabir C. Sen. |
| 260 | ▼a London : ▼b Springer London : ▼b Imprint: Springer, ▼c 2015. | |
| 300 | ▼a 1 online resource (ix, 265 p.) : ▼b ill. | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references. | |
| 505 | 0 | ▼a Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions. |
| 520 | ▼a Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses. | |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Engineering. |
| 650 | 0 | ▼a Quality of products. |
| 650 | 0 | ▼a Quality control. |
| 650 | 0 | ▼a Consumer satisfaction. |
| 700 | 1 | ▼a Sen, Kabir C. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://dx.doi.org/10.1007/978-1-4471-6627-6 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 658.4013 | 등록번호 E14024540 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |